CONSUMER-MARKETING | ENGAGEMENT

Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel.

Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event.

Jim Beam wants everyday Americans to try their hand at remaking a recent TV spot that brings some outrageous male fantasies about the perfect girlfriend to the small screen.

Burger King is in the final days of a sweepstakes with partner Nickelodeon that will send 25 families to the 22nd annual “Kids Choice Awards” in Los Angeles.

The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.

Stella Artois and film networking site TriggerStreet.com are partnering with actor Kevin Spacey on an independent filmmaker competition that will award a $50,000 cash prize to the winner.

Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes.

The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.

Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.

The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.