Hollywood is reaching audiences on their mobile phones
Back in the early '50s, when television was starting to eat Hollywood's lunch in audience numbers, someone thought up the slogan, Movies are better than
Back in the early '50s, when television was starting to eat Hollywood's lunch in audience numbers, someone thought up the slogan, Movies are better than
Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where
Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn't kept it from finding success in the
ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There'll be no more pens, mugs, tote bags, soap
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade
many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women's pro basketball as a second-class sport to the men's game.
The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery
loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate
People wandering Amsterdam's main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark
During an economic malaise when buying new cars is the last thing on consumers' lists, Honda has concocted a trio of impressionistic short-form Web documentaries