Cartoon Net Helps Push “Pink Panther 2”
Steve Martin, who once famously spoofed King Tut in a “Saturday Night Live” shtick, is talking to two puppets who spoof film critics on Cartoon Network this week to plug his latest movie.
CONSUMER-MARKETING | ENGAGEMENT
Kellogg Hires Rivet for New Pop-Tarts’ Loyalty Program
Kellogg has named Rivet Chicago and Rivet Toronto to handle developing a new loyalty program for Pop-Tarts, it’s first.
Eight O’Clock Coffee Seeks Input on New Look
Eight O'Clock is marking its 150th anniversary with a facelift, and is asking its customers to help decide the new look.
Right Guard Sponsors NBA All-Star Block Party
Expanding its menu of pre-All Star Game festivities, the National Basketball Association will throw a block party with presenting sponsor Right Guard in Phoenix next week.
Indiana Brothers Win $1 Million in Doritos Ad Contest
If at first you don’t succeed, try, try again.
Cheesecake Factory Celebrates 30 Years with Naming Contest
The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.
Sony “Year One” Sweeps Launched During Super Bowl
Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.
