CONSUMER-MARKETING | ENGAGEMENT

TV Land is aiming to engage fans of its “High School Reunion” series with an online “Digital Yearbook” enabling the show’s viewers to self-create identities with photos and profiles.

David’s Bridal is giving teen girls a chance to design and share their dream prom ensemble through an online contest that offers the chance to win a $5,000 scholarship and other prizes.

About 326,000 votes were cast to help Gap choose four new young faces to star in its latest ad campaign.

Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint

Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun.

Sprint is launching a new service status to offer paybacks for long-term customer loyalty. The program, Sprint Premier, is being offered to customers who have had Sprint wireless service for at least 10 years

Burger King global Kids Meal premium promotion, Kashi has joined Recyclebank online rewards program, PPAI has added a new member to its lobbying team, Carlson Marketing Worldwide has named Jeff Balagna as president and CEO

The retailer Paige Premium Denim is rewarding customers with free movie tickets to see “Confessions of a Shopaholic” to customers who try on a pair of its movie-themed jeans

Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases

It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found