CONSUMER-MARKETING | ENGAGEMENT

Over the years, there have been many problems with rebates, the least of which have been the complicated, time-sensitive paperwork consumers are required to complete before they receive their rebate check.

Wireless carrier Sprint has energized its Referral Rewards incentive program with a limited time offer, beefing up the credit given to subscribers who encourage friends to sign on to the service.

Coupons are proving a powerful incentive for consumers struggling to make ends meet in a weak economy.

The Intercontinental Hotel Group has created a central online gathering place for its 40 million loyalty members.

RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products.

Value retail chain Kmart is tag teaming with World Wrestling Entertainment to mark an athletic feat in the month of March: the 25th anniversary of Wrestlemania.

Office Depot and Hewlett-Packard are partners in a new sweepstakes to promote the new DreamWorks Animation film “Monsters vs. Aliens.”

PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.

A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu.

Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.