CONSUMER-MARKETING | ENGAGEMENT

ABC.com is rolling out six weekly Webisodes to pitch the May return of “Ugly Betty” to ABC’s primetime schedule.

Best Western International is stirring up some tomfoolery for April Fool’s Day.

Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events.

Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker. The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut…

This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.

When your neighbor loses his job—it’s a recession. When you lose your job—it’s a depression.

The most popular coupons printed last month were for ready-to-eat cereal.

A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes.

Davie Brown Entertainment has hired Rob Souriall as senior vice president for music and gaming.

Call it an anti-promotion: In an attempt to eliminate some low-spending customers from its cardholder roster, American Express Co. has announced it is offering to pay some holders to close their accounts.