CONSUMER-MARKETING | ENGAGEMENT

Shoppers are green in their hearts. But in their shopping carts? That's another story. A new study by the Grocery Manufacturers Association and Deloitte

Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a

Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the

Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the

Don't cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers

Plan longer, save more. Per-unit costs are significantly lower with volume purchases. So rather than buying fewer items now to save in the short term,

Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities

Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character

JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”