CONSUMER-MARKETING | ENGAGEMENT

IKEA: has deployed 18 Xen X5 customer loyalty-registration kiosks in six of its Belgian stores

American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons

Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28

Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy

In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008

Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation?

Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs