A Southern California chain of auto lube shops is using mobile to find and retain customers interested in getting car-care value offers over their mobile phones. In a six-week campaign that launched in late April
PLAYSPAN: has released a co-branded gift card, The PBS Kids Play!, for kids to subscribe to the Kids Play
As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network
Gatorade Co. is leveraging its longtime relationship with basketball great Michael Jordan to commemorate the star’s induction this fall into the Naismith Memorial Basketball Hall of Fame.
G.I. Joe military-themed action figures have offered kids countless hours of play since Hasbro first created the line of toys in 1964
The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people
As the summer travel season pushes gas prices higher, Hyundai is adding fuel to its portfolio of Assurance auto price promotions with a buyer’s guarantee that will lock in a gas price of $1.49 a gallon for a full year on purchases or leases of selected models between July 1, 2009 and August 31
A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008
Kraft Foods and Sam’s Club are offering consumers a free planner to help plan two weeks worth of meals
