CONSUMER-MARKETING | ENGAGEMENT

Cold Stone Creamery is benefiting the National Breast Cancer Foundation through a partnership with National Football League icon Larry Fitzgerald Jr.

Office Depot and Foot Locker are hoping to attract back-to-school shoppers in a duel promo offering discounts and other incentives

TBA GLOBAL: the connective marketing and communications agency, has reached an exclusive agreement with UK-based instinctif to bring employee engagement services to North America

HBO has taken over a bungalow in the newly opened W Hotels in South Beach, Miami, transforming it into a branded experience of its hit comedy series “Entourage”

Computer maker HP is ready to make everything about you famous—except your face

To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game

American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program

Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets

Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both?

A franchisee within the Qdoba Mexican Grill chain of fast casual restaurants has just opted to take the existing loyalty program for its 26 outlets mobile in partnership with Tetherball, a mobile loyalty platform