CONSUMER-MARKETING | ENGAGEMENT

Destination: Loyalty

|  by Chief Marketer Staff

Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.

P&I Product Showcase

|  by Chief Marketer Staff

Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter

Watch This

|  by Chief Marketer Staff

Most video contests receive only 50 to 250 entries. But don't be discouraged. It's the total reach that really counts, according to new Forrester Research.

All in the Family

|  by Chief Marketer Staff

Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets

Premium Grades

|  by Chief Marketer Staff

As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey.

Show Them The Money

|  by Chief Marketer Staff

the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source.

Home Run

|  by Chief Marketer Staff

Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

TP Tweeting

|  by Chief Marketer Staff

Listen closely. Hear that? It's the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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