Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.
To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend
Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family
Fresh from a prominent and recurring placement in the latest cable hit "Mad Men," Hilton Hotels is partnering again, this time with Paramount Pictures
The coffee cup sleeves at 7-Eleven offer a clue—"How Holmes Are You?"—to its latest promotion tied to an upcoming Warner Bros. Pictures' film.
Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program
Tougher restrictions have come down on companies offering gift cards
In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular
WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use
