Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley
Frito-Lay developed a portfolio of products specifically for women around its "Only in a Woman's World"
Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%
Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents
Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time
A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years
To promote the release of Tim McGraw's latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October
More ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal
Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers
Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame
