CONSUMER-MARKETING | ENGAGEMENT

Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast

If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you're spending less time watching broadcast TV and more time with niche cable channels or Internet TV

Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

It's official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in

Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

GARDENER'S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER'S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

The stormy economy has put a hurtin' on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%

Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours

This fall, home food delivery service SCHWAN'S tempted 5,000 potential new customers with an offer of free delivery on any product under $10