CONSUMER-MARKETING | ENGAGEMENT

In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements

A thank-you couponing campaign by quick-service chain Whataburger will reward holiday shoppers with a dozen online free-food offers by the time Christmas Eve arrives

Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal

Groupe Aeroplan Inc. has finalized its agreement to purchase Carlson Marketing Worldwide for $175.3 million

The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled

A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them

THE ADVERTISING SPECIALITY INSTITUTE: has promoted Dan O'Halloran to executive vice president of distributor services. He had been senior vice president of distributor service

McDonald's is hoping to tap into fan excitement surrounding the new techno-blockbuster movie "Avatar" with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie's computer-generated planet Pandora

Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010

Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging