CONSUMER-MARKETING | ENGAGEMENT

With consumer confidence lifting, the National Retail Federation is predicting that retailers may reap some of the benefits of this renewed self-assurance in stores

Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores.

American Express cardholders have been given another reason to use their cards when dinning out in New York City this week

In an effort to build some awareness of the leading-edge mapping functions recently unveiled for its Bing search engine, Microsoft has announced the "Bing Maps Challenge"

Consumers are using more coupons on an annual basis for the first time since 1992 and coupon distribution has hit the highest level recorded since tracking began in 1988, according to Inmar

A survey of those involved in the incentive travel industry has found a certain degree of optimism that corporate budgets for such programs will hold steady or even see moderate increases in 2010

OMNI HOTELS & RESORTS: is launching a promo just in time for Valentine’s Day to attract romantics. The "Double Bubble" getaway begins with guests being welcomed with a commemorative ice bucket

Power A, a manufacturer of licensed retail consumer electronics accessories and the consumer products division of Bensussen Deutsch & Associates Inc., has hired John Moore as divisional vice president of product development and marketing

Last fall, the Cheer brand debuted an online soap opera "Brighten Bay" to play up the brightening benefits of the laundry detergent

Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence