Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
CONSUMER-MARKETING | ENGAGEMENT
Loyalty Programs Miss Consumer Connection: CMO Council
Most marketers view loyalty programs as an "essential" piece of the marketing pie
Regal Encourages Loyalty with Trip to Oscars
Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars
Marketing Loyalty to Boomers
The impending implosion of Baby Boomer spending threatens to send the U.S. economy into a Japanese-style "Lost Decade" marked by low GDP growth and high unemployment
P&I Postscripts
GIFTCARDRESCUE.COM: the gift card exchange Web site, has struck a deal with Amazon to allow customers
Long John Silver’s Launches Pollock with Sweeps, Coupon Sampling
A new campaign by quick-serve seafood chain Long John Silver's combines printable coupons for menu samplings with an online sweepstakes that could net the winner $20,000
7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message
Denny’s to Do Free Again after Super Bowl Ad
Denny's will reprise one of last year's most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday's Super Bowl
Tax Returns
Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure
