On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several advantages to offering rebates instead of store discounts, for both your business and your customers
Carlson Marketing, the loyalty company, has hired two industry veterans and former employees: Rick Boubelik as vice president of loyalty strategy and Tom Madden as vice president of loyalty marketing
The Incentive Research Foundation has named Melissa Van Dyke president responsible for overall management and operation of the foundation
BEST WESTERN INTERNATIONAL: has begun a program called, "Status Match, No Catch" that allows its reward members to match their elite status to that of any other hotel loyalty program
Jiffy Lube International has renewed its commitment to the American Heart Association's Go Red For Women movement with the reprisal of year three of its Jiffy Lube Maintenance Partners for Life campaign
Corona Extra has signed a deal to become the new global premiere partner of the men's tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008
Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.
A new online exchange called PopUpInsider.com matches landlords of vacant space with retailers and marketers looking to open temporary pop-up shops
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble
Office Depot is letting customers know that it is the official office products partner of NASCAR
