CONSUMER-MARKETING | ENGAGEMENT

Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division

NATIONAL GIFT CARD CORP.: has added four new partners to its list of open and closed loop gift cards available to corporate and incentive industry clients

This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign

Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding

The cart abandonment rate is one the most watched metrics in retail e-commerce

Schlage Link is marking its one-year anniversary with a rebate for its Schlage Link home-management system, a product that uses wireless technology to allow consumers to monitor door locks

Sales in the global promotional products industry in the fourth quarter of 2009 were 9.7% lower than sales in the same quarter of 2008

Shoppers at Target's 1,740 stores in 49 states can now sign up to have the brand's discount coupons sent to their mobile phones and can redeem those coupons by having their devices scanned at the checkout counter

Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services

It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the Sept. 11 terrorist attacks, Hurricane Katrina and the Asian tsunami