CONSUMER-MARKETING | ENGAGEMENT

RYMAX: has hired Joseph Jagelka as western regional sales manager of product sales. He brings 20 years of experience within the consumer products

To make Tax Day a bit more palatable, Cinnabon is reprising its "Tax Day Bites!" promotion to give away free sweets

An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes

It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It's

A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force

Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it's not in the budget

When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One

There are plenty of ways to encourage consumers to make a purchase. One retailer, Golfsmith International, is using the excitement and huge fan base of the upcoming Masters Tournament to do just that

To build up its in-house mailing database, sports footwear retailer The Athlete's Foot has launched a 10-day "Accessorize Your Spring" promotion

Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones