CONSUMER-MARKETING | ENGAGEMENT

NASCAR has named Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise, as its official promotional licensee

Rymax has hired Joseph Jagelka as western regional sales manager of product sales

After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company

Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes

Esprit last week staged a "semi-naked" event for the grand opening of a New York store, drawing thousands of people

So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music

The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.

When the Apple iPad went on sale in the U.S. last Saturday, some 300,000 people spent $500 to $600 to get their hands on the technology first. But marketers at Hyundai Motors

Coupon aggregator Web site RetailMeNot.com says retailers generated approximately $33 million in sales at its site in February, a 62% increase over the savings value for the same month last year

The Loyalty Marketer's Association has hired Jim Lott as vice president of sales