CONSUMER-MARKETING | ENGAGEMENT

When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat

Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes

Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters

Value retailer Target will restructure the rewards offered to holders of its branded credit and debit cards, swapping accrued discounts over time for an immediate 5% discount at the point of sale

Executing a successful merchandise campaign takes a keen eye and a thoughtful plan. Jay Deutsch, CEO and co-founder of BDA shares five tips

CARLSON MARKETING: is offering a new technology, mobile gift certificates or mCerts, as part of its Instant Rewards program

Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce

In what's being billed as an effort to "untie" the dads of America, wireless carrier T-Mobile will make every phone model in selected stores free this Saturday—the day before Fathers Day-- for customers

With today's scams, phishing, bogus product sites, misinformation and misleading product reviews, how can loyalty marketers develop a long-term, personalized relationship with consumers and still offer them the privacy and security

REGAL ENTERTAINMENT GROUP: has partnered with Paramount Pictures and DreamWorks Animation to launch a Shrek Forever After movie (in theaters since May 21) gift card. This gift card features popular Shrek