CONSUMER-MARKETING | ENGAGEMENT

ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards

The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been

Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest

The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise

Denny's Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday

Users can spend their points on family-activity discounts and special offers in their neighborhood or while traveling

Chase Card Services and the InterContinental Hotels Group have taken direct feedback from their frequent travelers and used that information to design a new credit card product, the Priority Club Select Visa Card

Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated

Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling

HSN, the multichannel retailer, is staging the largest event marketing campaign in its history and its first foray with a Hollywood partnership of such scale. The partnership, with the upcoming film "Eat Pray Love"