CONSUMER-MARKETING | ENGAGEMENT

Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional

QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong

City streets have a well deserved reputation for being filthy. And whether that's a good or bad thing depends on your perspective. GreenGraffiti, a company

Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford

DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts

When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream

Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal

Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace

Platform lets visitors earn points by checking in over a menu of the most popular location apps

RetailMeNot.com has released its June Consumer Coupon Report, which includes the Top 10 most searched online stores, brand and categories in printable coupons