CONSUMER-MARKETING | ENGAGEMENT

HERE'S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?

Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last

When so many of your customers log onto the Web in-store, there's a lot of logic in owning the connection. In a move expected when it lifted all fees

Retailer Sports Authority has opted to test running promotions in the geo-social network Loopt Star that will give iPhone users discounts for checking in either at SA stores or

Capitalizing on the upcoming sniffling and coughing of millions of cold and flu suffers, Kaz USA, Inc., the manufacturers of humidifiers and thermometers under the Vicks, Honeywell

Direct-mail coupon company Valpak will enter the burgeoning field of daily online deals with substantial discounts available at a new Web site

Adult Swim and Scion: have partnered for a free music download promotion offering 16 heavy metal tracks to incent people to come to www.adultswim.com/metal where they will find Scion-branded messaging

You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters

Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote their brand as a simple solution for back to health