A hit in 2009, Southwest Airlines’ “Partnerpalooza” promotion is circling around for a second flight. And this year, in addition to a fistful of free tickets, entrants into the loyalty-based contest can win something many Southwest passengers cherish: automatic “A ticket” status for a full year
Maritz has partnered with Bunchball, which brings expertise in using game mechanics to attract new members and increase activity
Within the first hour I talk with anyone new about customer loyalty, they inevitably ask, “What do you think is the best loyalty program out there?”
Staples has extended its partnership for five more years with Parago, a provider of reward programs, as its primary incentives vendor
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American
The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that
Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2
