CONSUMER-MARKETING | ENGAGEMENT

Toys R Us is ramping up its holiday marketing offering Rewards R Us members 10% back on purchases through Christmas eve

Dunkin' Donuts tweeted recently about a contest: "A bathtub of DD coffee? Naming a pet Dunkin'? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?"

Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product

A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store

Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for

The ING New York City Marathon is set to take place Nov. 7. Some 45,000 runners will attempt the 26-mile course with an expected 100,000 friends, family and others cheering them on along the course

The element of surprise and delight is simply that-surprise and delight. When a brand hands a customer something completely unexpected it shows that customer’s loyalty is appreciated

Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

Eco-friendly cleaning brand Mrs. Meyer's brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco's Ghirardelli