CONSUMER-MARKETING | ENGAGEMENT

The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade

More than half of smartphone users look to their phones for some kind of help while shopping, according to new research from market research firm Chadwick Martin Bailey

Wrangler is going back to its roots with a jean design competition that wraps up with the winner’s project appearing as part of the “Next Blue” jean collection launching this fall.

OnStar’s in-vehicle service is channel for sweepstakes to reactivate former users

Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour.

Here are a few tips to help companies make their tradeshow giveaways—and, by extension, their brand—exciting and memorable.

On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting.

As we know, the healthy lifestyle movement is well underway and promotion is an effective way to build a brand’s credentials whether or not “health” has ever been part of their core positions. Let’s take a look—and lesson—from two distinct, long-established brands with powerful promotional concepts. One, Special K, begins its new messaging with a…

We all know that “listening” to conversations and comments about our brands on the social Web is very important, which is why social listening tools have become an indispensible part of marketing. But what marketers do with that information is even more important.

By anyone’s timeline, the loyalty industry has existed for at least 20 years, driving customer retention across industries as diverse as retail, hospitality