Corona Talks Shop About Largest Retail Promo: Q&A
Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country.
CONSUMER-MARKETING | ENGAGEMENT
Corona Hides Codes in Pack to Run Up Summer Sales
Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands.
High Tech, Personalization Let Citi Refresh ThankYou Rewards Program
Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.
First Class to no Class: Learning Loyalty from a Flight Attendant
No matter how much time and effort marketers pour into setting their loyalty program’s communications cadence or building the perfect awards structure, any earned brand loyalty can quickly disappear with one bad customer interaction. This reality hit me recently as I lived it—all because an airline moved me to first class.
Groupon Meets and Greets via Sponsorships
Groupon is flexing its muscles through a number of sponsorships. Up next, a larger deal, now in the planning stages; Groupon’s title sponsorship of the “Taste of DC,” a major event featuring local restaurants.
Subway CMO on the Brand’s “Commit to Fit” Sweepstakes (Take Two): Q&A
Tony Pace, the chief marketing officer at Subway, talks about Take Two of the “Commit to Fit” sweepstakes promotion and the health of sweepstakes in general.
Waking the Sleeping Beauty: Chivas
Chivas Regal has begun an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood.
Marketing at Retail: Experts Talk Challenges
Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.
Dos Equis Taco Truck Makes Life “Interesting” for New Yorkers with Exotic Fare
If you ate a grasshopper, or cow tongue, veal brains or ostrich, you'd want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote
Offering 300,000 Prize Miles Tips Players to Other AA Services
The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the…
