CONSUMER-MARKETING | ENGAGEMENT

Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”

Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s…

The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.

Sun Life Financial's marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.

Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.

We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.

Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national…

It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can…