Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to…
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:
As marketing times change fast check out these new rules for conducting sampling programs.
It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.
A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year
Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.
Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square.
Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
