Winn-Dixie’s Reward Lures Loyal Shoppers with Fuel Perks
Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.
CONSUMER-MARKETING | ENGAGEMENT
Sports Sponsorships Still Top Pick
The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.
The Four Tiers of Loyalty: Where Do Your Customers Fit In?
Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.
Go Forth And Tape!
The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff
A Word From Borden
The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market
Coke Gives Schools a Chance
Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school
Facebook and CPG—Budgets, ROI and What’s Working: Study
A new national study from the Shopper Technology Institute has enlightened us on retailer's use of social media.
With Monopoly Promotion, McDonald’s Again Rules a Boardwalk Empire
This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices
Behind the Scenes at the Miller “High Life” Promotion: Q&A
For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us…
To Promote Health, Loyalty, Brands Go Back to School
Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.
