Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.
The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.
We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.
Universal Studios is promoting the "Tower Heist" movie with a Facebook scavenger game that offers credits for uncovering "Heist It Back" buttons in the network.
Levi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
Travelocity let its “Roaming Gnome” fade from view over the last year or so, but as it soon found out, its customers didn’t agree. That led to the brands largest promotion to date, the "Roaming Gnome?"
Rebates are the most effective way to drive sales without resorting to permanent price reductions.
The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.
Tony's Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA's Need for Speed World MMO racing game.
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
