Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
Mattel is out with a new line of Hot Wheels vehicles and has created an online game and animation series to extend the reach of the toys to an older audience. Branded entertainment extends new Hot Wheels toy to tweens and teens The Hot Wheels Battle X ...
People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see. Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see.…
Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years
Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down
In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.
For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy
For the ninth consecutive year, Macy
New Citi App Lets Loyalty Members Pool Points Through Social Networks
Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.