2012 Trends To Watch in Games and Sweeps
What to watch this year in games, contests, and sweepstakes.
What to watch this year in games, contests, and sweepstakes.
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
Trying to get consumers to change their habits for the better is an annual first-quarter ritual
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands' mobile portals.
Walmart adds "Great For You" icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?