How and Why to Use Sweepstakes on Facebook
Does it make sense for your brand to run a sweepstakes on Facebook? Here's some sound advice.
Does it make sense for your brand to run a sweepstakes on Facebook? Here's some sound advice.
To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.
Burt's Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
Wienerschnitzel, claiming to be the world
As the event-marketing season gets underway here
The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.
Here are some expert tips to take before you develop and launch your mobile marketing campaign.
The Latina shopper is a smart, knowledgeable shopper
Four tips to help companies structure effective incentive programs.