A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light
Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.
Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.
"Beard-a-Thon," that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.
traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.
Six tips to improve your gift card marketing efforts and three new uses for the cards.
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.
Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.
The "Sprite Showdown Amateur Dunk," has a new name this year, the "Sprite Uncontainable Game", and expands its search beyond just basketball players who can slam-dunk.
Bennigan's, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a "Pub in a Box."