CONSUMER-MARKETING | ENGAGEMENT

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?

Mobile devices did a lot more than warm a bench in this year's NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content-- rising to 91% reach among 18 to 24 year olds.

Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.

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The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That

The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?

When it comes to the Hispanic consumer, there's what brand marketers know about this demographic and what retailers know. Here's how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside-- and perhaps to pick up a few things before they do.

A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.