Brands Race to Make their Events More Interactive Online
Brands use social media to measure event activation and amplify the message.
Brands use social media to measure event activation and amplify the message.
Social media use is exploding among retailers. How are they using it?
Carl
More purchase decisions than ever before, 76%, are being made in stores. Here are five key findings to note when developing and implementing shopper programs: POPAI Study
Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa
Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.
7UP has formed a deal with Alianza de Futbol to launch the Sue
Data allows GameStop's in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.
U.S. Bank is rewarding its most loyal check-card customers with
Walmart is partnering with "The Avengers" by debuting a game that melds the in-store experience with an augmented reality mobile app, called the "Super Hero Augmented Reality."