CONSUMER-MARKETING | ENGAGEMENT

Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.

Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.

IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

Cracker Barrel Old Country Stores is runnings the

HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.

White Castle is energizing its fervent fan base with a summer of contests challenging "Craver Nation" to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

Mike's Hard Lemonade is out with its national summer campaign,