U.S. Email Interaction Lags Behind Other Countries: Silverpop
What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.
What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.
Parago (#27 in the 2012 Promo 100) has seen some major shifts in incentive marketing but sees no end to the use of rebates to lure and keep the "new frugals" coming back.
Kellogg
DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.
Randy Fox, the managing director at FuzeBuy, shares his expertise about what you need to know to maximize the use of e-gift cards in your programs and how the cards are changing the loyalty
A Rice University study looks at the long-term viability and profitability of daily deal companies.
Back in April, Tide began a social promotion on Facebook and Twitter to support Team USA by asking fans to share stories about what the colors of the American flag mean to them, and the stories flowed in.
A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.
American Express Open, the leading payment card issuer for small businesses, has launched its second annual " Break for Small Business" on Facebook.
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.