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J.C. Penney: We’ve Got Marketing But What Will We Sell?
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.
A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.
Check out these interviews with featured B2B LeadsCon presenters.
Here's five ways to create online sweepstakes that are beneficial to both the brand and the consumer.
The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here's two innovative ways to use geo-fences at events.
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.
General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.
Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.