Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful…
First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.
It's uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.
Dunkin' Donuts has apologized for the "insensitivity" of an advertising campaign in Thailand featuring a woman in blackface makeup.
Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year's Sochi Winter Olympics.
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here's how you can woo them.
Event Marketer's latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by…
Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.
