Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
The "Benihana Digital Passport Challenge" encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.
Octagon's John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.
This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
From the "Good Life" to "Dumb Ways to Die," marketers share their favorite campaigns of 2013.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here's how.
WestJet plays Santa Claus to passengers and gets plenty of PR and love.
Macy's has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.