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Top 6 Holiday Retail & Consumer Trends
Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.
Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.
Will Burger King make Tim Horton's less Canadian? Oh, the humanity!
Bostonians weren't thrilled by Comcast's recent on-the-street efforts to entice new subscribers in the city.
Best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward.
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it's not clear how it will all shake out.
American Eagle found itself in hot water after using a popular graffiti artist's well-known drooping eyeballs in its marketing without permission.
This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.
Here are four strategies that will help you develop the right multichannel mix for your brand.
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.