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@Nationwide Drowns in Anger
Nationwide Insurance's Super Bowl spot backfired by making so many people angry. Or did it?
Nationwide Insurance's Super Bowl spot backfired by making so many people angry. Or did it?
Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
Viral share is a marketer's dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.
This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.
The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.
Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.
Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.
Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.
Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.
Here's a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.