CONSUMER-MARKETING | ENGAGEMENT

It's not a simple task marketing to teens. Here's are 5 tips that will get you into teen's marketing sphere.

With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .

KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.

This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.

"Fem-vertising" is making great strides as a new marketing method to put women and girls in a more realistic light.

Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.

The Humane Society is out with a public service announcement sending a message about the cruelty of puppy mills through an unbranded video.

Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company's rebranding and data.

Here are six key roles you'll want to fill to create a winning content marketing team.