CONSUMER-MARKETING | ENGAGEMENT

YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully.

Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.

Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?

Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others.

No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here's 7 best practices.

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

Coke is measuring happiness this summer through "Happiness Meters" that rise when Londoners tweet about Coke or tweet positive thoughts.

This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!

Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.

Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.