CONSUMER-MARKETING | ENGAGEMENT

Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.

Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

McDonald’s is having fun showing drivers how much easier it is to get to one of its drive through restaurants than to one of its competitors, Burger King

That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.

NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

Home Away's new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.