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Lean Cuisine’s Double-Digit Digital Turnaround
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.
Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.